The Art of Jugaad
“Jugaad is a colloquial Hindi, Bengali, Marathi जुगाड, Punjabi and Urdu word, which has various meanings depending on the context it is used in. Roughly translated, Jugaad is a non-conventional, fr...
Where we live in the world is never one place, our hearts – those dogged mirrors – keep flashing us moons before we are ready for them. You and I on a roof at sunset, our two languages adrift. Hearts saying take this home with you, never again and only memory making us rich.
- Naomi Shihab Nye
The Intuition Series
It was our first brainstorming session, and we knew we wanted to design a scarf that would be both an accessory, and a way for our customers to reconnect with and return to themselves.
We’d all exp...
Origins
Our founder, Sofiya Deva, comes from a family of immigrants and entrepreneurs. For as long as she can remember, the conversations around her dinner table have centered around expenses, inventory, e...
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